About the Program
Marketing Management is a master’s program designed to equip its students with contemporary skills and knowledge specialized in the most important field of marketing management. As companies look to differentiate and update their offerings in the global marketplace as well as follow the most recent technological and social developments, they are looking for graduates who are specialized in and equipped with strategic and executive marketing skills to stand out. Marketing Management program is designed to cover the most important issues of marketing management with specialized courses like consumer behavior, marketing strategies and international marketing amongst others to provide detailed and state-of-art view on marketing management concepts.
Education Opportunities
Marketing Management program is offered by the Institute of Graduate Studies and Research, Cyprus International University. Graduate students are able to improve their skills and knowledge in a multicultural environment with teaching staff and students from more than 80 different countries. Teaching involves theoretical knowledge and practical training that will equip students with overall knowledge and specific skills to fit in the changing business environment after graduation. Courses are also designed to provide academic research skills to allow students to continue for the Ph.D. program after successfully completing the Marketing Management Master’s Program. Students are also able to practice in the Finance Laboratory which is the only one among North Cyprus universities.
Career Areas
Graduates of Marketing Management can work in advertising, media, public relations, social media, sales and promotions, events, products and services management and other related areas in public and private institutions. Graduates are equipped with skills and knowledge that allows them to work both in local or international organizations and undertake different managerial positions related to marketing and management. The positions that graduates of Marketing Management can undertake include market researcher, marketing executive, sales manager, public relations manager, advertising executive, social media accounts manager, and marketing strategist. Graduates also have the option of enrolling in the Ph.D. program.
Contact
Institute of Graduate Studies and Research
Graduate Sciences and Education Center, GE106
Tel: +90 392 671 1111 Extension: 2776
Institute E-mail: ciu-institute@ciu.edu.tr
Compulsory Courses
First Semester
MARKETING STRATEGIES
Course code
MRKN501Credit
3Theoretical
3Practical
0Ects
ELECTIVE COURSE
Course code
MRKN5X1Credit
3Theoretical
3Practical
0Ects
ELECTIVE COURSE
Course code
MRKN5X2Credit
3Theoretical
3Practical
0Ects
ELECTIVE COURSE
Course code
MRKN5X3Credit
3Theoretical
3Practical
0Ects
ELECTIVE COURSE
Course code
MRKN5X4Credit
3Theoretical
3Practical
0Ects
Second Semester
CONSUMER BEHAVIOUR
Course code
MRKN502Credit
3Theoretical
3Practical
0Ects
TERM PROJECT
Course code
MRKN580Credit
0Theoretical
0Practical
0Ects
0ELECTIVE COURSE
Course code
MRKN5X5Credit
3Theoretical
3Practical
0Ects
ELECTIVE COURSE
Course code
MRKN5X6Credit
3Theoretical
3Practical
0Ects
ELECTIVE COURSE
Course code
MRKN5X7Credit
3Theoretical
3Practical
0Ects
ELECTIVE COURSE
Course code
MRKN5X8Credit
3Theoretical
3Practical
0Ects
Elective Courses
Students who are interested in pursuing advanced graduate studies leading to a master’s, doctoral degree, or professional doctorate degree for the Fall and Spring semesters every year. Applicants can directly apply online to our graduate programs using the application portal.
TRNC Applicants- Required documents:
- Bachelor’s Degree Diploma
- Bachelor’s Degree transcripts for each completed academic term/year.
- Documents to prove English proficiency for English language departments,
- Scanned copy of passport or identity card.
Click for detailed admission requirements information.
Students who are interested in pursuing advanced graduate studies leading to a master’s, doctoral degree, or professional doctorate degree for the Fall and Spring semesters every year. Applicants can directly apply online to our graduate programs using the application portal.
International Applicants- Required documents:
- Bachelor’s Degree Diploma
- Bachelor’s Degree transcripts for each completed academic term/year.
- Evidence of English Language competence: TOEFL (65 IBT) or IELTS (5.5). Students without these documents will take the CIU English proficiency exam on campus following arrival.
- Scanned copy of international passport/birth certificate
- CV
- Fully completed and signed CIU Rules and Regulations document (which can be downloaded during the online application)
Click for detailed admission requirements information.
Cyprus International University provides academic scholarships for its students as an incentive for success, with most students benefiting from 50%, 75% or 100% scholarships or discounted tuition fees. Click for more information.
| Fee per course | € 350,00 |
| Fee for thesis | € 1.050,00 |
| Fee for seminar | € 120,00 |
| Scientific Foundation per course | € 150,00 |
| Annual Registration Fee | € 295,00 |
| VAT Exc. |