Curriculum

Course Code Course Name Credit Theoretical Lab/Practical ECTS
THM513 MANAGEMENT AND ORGANIZATION FOR TOURISM AND HOSPITALITY ENTERPRISES 3 3 0 8
This course is structured to provide detailed information about the contemporary management practices to Master of Tourism Management students. This basic approach deals with information societies and organizations, information technologies, globalization and organizations, Total Quality Management approaches, basic competence, outsourcing, hybrid organizations, downsizing, lean organizations and cluster organizations. The main topics of management and organization are: development of management theory, organization theory and approaches of organization-environment relations, management process (planning, organizing, execution, coordination and control), organizational structures and new ideas and applications for organizational structure (strengthening, core competencies, organizational citizenship, intellectual capital, etc.) and general organizational culture will be covered.
THM5X1 ELECTIVE I 3 3 0
THM5X2 ELECTIVE II 3 3 0
THM5X3 ELECTIVE III 3 3 0
Course Code Course Name Credit Theoretical Lab/Practical ECTS
THM532 MARKETING STRATEGIES FOR HOSPITALITY OPERATIONS 3 3 0 8
This course helps managers determine, select and implement strategies that will make their organizations more competitive on the market. The aim of this course is to present the concepts, methods and procedures that will enhance strategic (marketing management) decision-making to decision makers. Advanced marketing strategies will be transferred within this course. With this course, it is aimed to transfer the mentioned elements to the students through simulations for real marketing campaign developments for business in tourism and hospitality sector. This course also indoctrinates students the steps to be taken to achieve profit with effective advertising, sales and public relations management by developing market analytics, competition and product, (b) financial budget planning, and (c) short-term and comprehensive strategies will be examined.
THM590 SEMINAR 0 0 0 2
The course includes seminar presentation and group discussions on selected topics related to the Tourism and Hospitality Management. The seminar couuld be considered in two segments. The Readings Seminar is designed to introduce to the graduate student a body of literature specific to a broad conceptual framework focusing on a region, topic, or time period. It provides students with an overview of the changing interpretations in a particular area over time. These seminars require some type of analytical or interpretive paper. The Research Seminar requires graduate students to conduct primary research and to prepare a major, original research paper on some specific aspect of the seminar's focus, and exchange results through presentation and discussion. Some statistics will be discussed.
THM5X4 ELECTIVE IV 3 3 0
THM5X5 ELECTIVE V 3 3 0
Course Code Course Name Credit Theoretical Lab/Practical ECTS
THM500 THESIS 0 0 0 30
It is the process for Tourism and Hospitality Management Master Program students to prepare their master theses with the supervision of their academic thesis supervisors. Supervisor (a faculty member) and student designate a research topic in collaboration and students submit the chosen topic as a term end project. It must provide contributions to the tourism and hospitality management knowledge field and approved by the Administrative Committee of the Institute. Thesis students will conduct a large research project, which will likely involve several semesters of work. These students must write a thesis, which is a large document that is likely to be published. You will work with a professor to complete your research. Successful students receive Masters Diploma.
Course Code Course Name Credit Theoretical Lab/Practical ECTS
THM502 TQM IN TOURISM AND HOSPITALITY INDUSTRIES 3 3 0 30
This course is designed to enable students to understand the principles, concepts, processes and procedures related to Total Quality Management (TQM). Quality will present the various TQM frameworks and quality improvement tools needed to apply the culture. The main aim is to reduce waste, increase quality, ensure total customer satisfaction and ultimately strengthen competitive advantage. In addition this course aims to achieve the acknowledgement of the concepts of Total Quality Management and Quality Management Systems, introduction to Total Quality Management Techniques and Statistical Process Management tools. The following topics will be discussed in the course; Competition and quality concepts, Total Quality Management principles and practices, Total Quality Management tools and techniques, Statistics, Probability, Control charts, reliability are among the topics of this course.
THM506 DEVELOPMENT OF SUSTAINABLE TOURISM POLICIES AND PLANNING 3 3 0 30
This course informs students about the basic concepts and practices related to sustainable tourism policies and planning. Tourism requires effective planning for the development of sustainable and non-harmful, beneficial to the environment and economic development. This course will address the issues related to tourism planning today, process and future tourism planning. The course also aims to highlight the importance of local governments' decisions and practices in ensuring the sustainable development of tourism, and to develop new recommendations for decision makers in this regard. The aim of this lesson is to learn about planning studies in tourism and what needs to be done for the development of tourism during the adaptation of tourism concept of sustainability aiming to provide resources for future generations by protecting resources.
THM504 INTERNATIONAL HOTEL MANAGEMENT 3 3 0 30
The development of hospitality and issues with hospitality management has been growing rapidly. We believe that hospitality is an area of activity that is sufficiently different to be considering separately from other aspects of management. In this lesson you will learn about: the international dimensions of hospitality management define the hospitality conception in global business environment, define key marketing concepts in global environment, to understand the strategic management process. Explain the criteria for changing international hospitality enterprises entry modes; understand the background to different approaches to international management. And students should be able to evaluate the actions taken to manage diversity in the hospitality industry both internally and externally.
THM535 CONSUMER BEHAVIOUR 3 3 0 30
This course is designed to address behavioral concepts and theories that are useful in understanding consumer behaviors and potential applications of marketing strategy development. Concepts and theories in social sciences, particularly social psychology, cognitive psychology, sociology and cultural anthropology, will be emphasized throughout this course with a specific reference to selected consumer issues. These topics include attitude formation, change, information processing, learning, group effects, electoral behaviors and cross-cultural consumer behaviors. It is aimed to understand how consumer's decision making processes work, how the internal and external factors affecting these processes and behaviors will differ and how these differences will affect the marketing strategies of firms through various psychological, situational and socio-cultural factors of consumer behavior theories, psychological and sociological bases and consumption process.
THM101 INTRODUCTION TO TOURISM AND HOSPITALITY INDUSTRY 0 0 0 30
THM515 RESEARCH METHODS 3 3 0 30
The aim of this course is to provide insights into research concepts and procedures in the social sciences with an emphasis on social sciences. Both quantitative and non-quantitative methods are examined. Topics to be covered include the nature of social research and philosophies of social research: methodological questions, qualitativequantitative and comparative analyses, identifying a research topic, review of the literature, analysis of documents, interviews, content analysis, and writing up and preparing a research proposal. This course is also designed to provide you with the tools to conduct systematic research within leisure, recreation and tourism settings. You will learn about problem-solving and decision-making based on research design and methods. Some statistics will also be introduced.
THM204 MANAGEMENT FOR TOURISM AND HOSPITALITY INDUSTRY 0 0 0 30
THM106 TRAVEL AND TOUR OPERATIONS 0 0 0 30
THM512 HUMAN RESOURCES MANAGEMENT 3 3 0 30
Managing the human capital in the new economy is a challenge for all business professionals. This course addresses this challenge by protecting the uniqueness of general practice and real-world application that brings together technology, teams and virtual learning methods. Practical tips and suggestions provide effective ways to cope with the challenges of communication, leadership, discipline, performance appraisal, business relationships and compensation management. The aim of the course is to provide a detailed understanding and appreciation of the strategic priorities of the human resources management in reaching the goals of the organizations. Strategic human resources management, human resource management, planning and recruitment, orientation, training, salary, etc., will be conveyed to the students within the scope of course content.
THM503 TOURISM ECONOMICS 3 3 0 30
The main aim of the course is to examine the role of tourism in the economic life of countries using the basic concepts taught in the entrance economics courses. At the end of the semester, students will be equipped with necessary knowledge and tools to examine and examine the economic impacts of factors affecting tourism national income, balance of payments, employment and tourism supply and demand. In addition this course exemplifies economic aspect of the tourism industry, analysis macro and micro economic concepts including scarcity, opportunity cost, supply and demand, market structures, flexibility, GDP, GNP, employment, income distribution, exchange rates, balance of payments and investment decisions, branding, the contribution of the tourism sector to the economy, and the effects of sustainability on tourism development.
THM514 STRATEGIC MANAGEMENT FOR TOURISM AND HOSPITALITY ENTERPRISES 3 3 0 30
All tourism and hospitality sector enterprises should use strategic management theories in a systematic way to perceive competing companies in their environment and evaluate them for the purpose of developing each field of competitive advantage. The aim of this course is to provide the students with the necessary training to gain strategic management and systematic thinking process. This course also aims to provide students with the opportunity to understand implement and critically evaluate strategic analysis for tourism organizations and destinations. It analyzes and criticizes the strategies of specific tourism organizations and destinations, and provides an understanding and critical evaluation of the factors that can contribute to a successful strategy. It ensures that the students evaluate the strategies, their suitability and whether they are successful.
THM303 TOURISM AND HOSPITALITY RESEARCH 0 0 0 30
MAN558 ORGANIZATIONAL COMMUNICATIONS 3 3 0 30
MAN556 INDUSTRIAL RELATIONS 3 3 0 30
THM305 MARKETING FOR TOURISM AND HOSPITALTY INDUSTRY I 0 0 0 30
MAN538 ENTREPRENEURSHIP 3 3 0 30
BUSN566 ORGANIZATION BEHAVIOUR 3 3 0 30
MAN560 BUSINESS ETHICS 3 3 0 30
MAN508 LEADING, TRANSFORMATION AND CHANGE 3 3 0 30
THM306 MARKETING FOR TOURISM AND HOSPITALITY INDUSTRY II 0 0 0 30
THM557 SERVICE QUALITY MANAGEMENT IN TOURSIM INDUSTRY 3 3 0 30
Quality is regarded as a vital component of every organization and will continue to remain important for improving organizational performance and achieving competitive advantage in a firm’s industry be it a service or a manufacturing organization. Therefore, the focus of this course will be to expose the students with the contemporary quality management principles, practices and tools to help enhance their skills and abilities to identify, analyze and understand the impacts of quality management systems in any organization. Students should be able to: 1. Understand varying quality definitions and philosophies. 2. Explain different quality management methodologies, including design for Six-Sigma. 3. Apply quality management techniques to reduce variation and improve quality, processes, systems, products and services.
MAN540 NEGOTIATION TECHNIQUES AND CONFLICT MANAGEMENT SKILLS 3 3 0 30
CMS510 NEW COMMUNICATION TECHNOLOGIES 3 3 0 30
Focusing primarily on the internet and digital cultures, this course will explore the theoretical and practical debates that have developed around the concept of ‘new media’. Topics to be studied include interactivity, social networking, media convergence, cyberculture and the emergence of ‘web 2.0’. Are these developments anticipated by pre-existing studies of communication practice, or are new theoretical models required to understand them?
MIS523 MANAGEMENT INFORMATION SYSTEMS 3 3 0 30
MAN519 THE LANGUAGE OF SCIENCE AND ARGUMENTATION 3 3 0 30
INBA502 MODERN THEORY OF BANKING AND FINANCE 3 3 0 30
This course discusses financial governance and explains how financial markets and institutions complement each other. It also identifies the economic forces work within financial systems and explores how they determine system organization.This course also offers a theoretical survey of financial activity and its application to numerous practical situations. Course also explains both static financial system organization and the dynamics of financial system evolution. After the completion of this course students will have detailed information regarding the following topics; Financial System Functions, Financial System Governance, Financial System Organization and Change, Market versus Nonmarket Governance, Market Governance,Intermediation and Internal Governance, Terms of Deals, Pricing Stocks and Bonds, Pricing Derivatives by Arbitrage, Markets with Impediments to Arbitrage Securities, Bond and Mortgage Markets, Markets for Trading Risks, Exchange Rates and Markets, Marketable Securities Portfolios, Nonmarketable Securities Portfolios, Principles of Intermediation, Management Practice: Domestic Institutions, International Banking and Banking Markets.
ACFN512 INTERNATIONAL FINANCIAL MARKETS 3 3 0 30
This course develops the principles of international finance to gain an understanding of exchange rate dynamics, international financial flows, and recent events in both developed and emerging economies. The main topics are exchange rates, interest rates, and the derivatives (contingent claims). On successful completion of this course, all students will have developed knowledge and understanding on: options markets, options Valuation, Future markets, Bond prices and Yields, Managing Bond. Monetary Authorities, Risk in investing Mortgages and Financial crises,Equity markets, Commercial banking ,Regulation of banks. Monetary Policy , Money Markets, Capital Markets, Supply and Demand for loanable funds and exchange rates, interest rates, and the derivatives (contingent claims).
CMS505 THEORIES OF COMMUNICATION 3 3 0 30
This course is designed to introduce students the individual and social functions of communication along different theoretical approaches with political, social and economic process. The course is also focused historical development of communication researches and fundamental approaches, main communication theories, linguistic and semiological approaches, political, economical and cultural approaches and reformist theories.
CMS503 MESSAGE DESIGN AND MEDIA MANAGEMENT 3 3 0 30
This course aimed to analyse the forming and designing the planned message and its communication techniques and media within the framework of practices in strategic communication management. Relating to this, the case studies on how the effective media management should be are examined.
CMS513 FILM AESTHETICS 3 3 0 30
This course aims to develop the skills and knowledge necessary for analyzing film as an art and an aesthetic category. The course focuses on film theories and film criticism and gives special attention to detailed film analyses. Within this context it examines and analyzes the film styles of “auteur” filmmakers and compares their cinematographic styles with those of mainstream filmmakers.
ACFN505 PORTFOLIO THEORY AND EQUITY ANALYSIS 3 3 0 30
The aim of the course is to provide students with knowledge of portfolio management concepts such as Markowitz Portfolio Selection Process, Efficient Frontiers, Capital Asset Pricing Model and Arbitrage Pricing Theory. This course will enhance the student’s critical thinking as well as knowledge of specific techniques in the investment process, the global market investment decision, efficient capital market, stock market inefficiencies (anomalies), behavioral finance, variables that forecast stock returns, quantitative optimization methods based on stock return forecasting models and mean-variance analysis, equity style management, transaction costs, quantitative optimization methods based on stock return forecasting models and mean-variance analysis and measuring the performance of active portfolio managers.
MAN527 HISTORY OF MANAGEMENT THOUGHT 3 3 0 30