Assoc. Prof. Dr. AHMAD ALJARAH
Faculty of Economics and Administrative Sciences
E-mail
aaljarah@ciu.edu.tr
Telephone number
+90 392 671 11 11
Extension
2226
Office
GE221
Other information
CURRICULUM VITAE
Education
- Girne American University Marketing (Professional Doctorate, 2024)
- Girne American University Business (PhD, 2018)
- Girne American University Businnes (Master, 2014)
- University of Aleppo Businness (Undergraduate, 2009)
Publications
Articles published in peer reviewed international journals (SCI,SSCI,Arts and Humanities)
- Managerial green leadership behavior and its impact on employee environmental citizenship behavior: the mediating role of green intellectual capital in the hospitality sector. - 2025
- In AI, we do not trust! The nexus between awareness of falsity in AI-generated CSR ads and online brand engagement - 2025
- Isolation marketing: social isolation and virtual gift donation intention - 2025
- Fleeting goodness: how ephemeral CSR content shapes message engagement and avoidance - 2025
- The nexus between green influencers and green customer citizenship behavior: do environmental self-identity and dynamic norms matter? - 2025
- Investigating the Impact of Social Media Marketing on Intention to Follow Advice: The Mediating Role of Active Participation and Benevolence Trust - 2024
- Make it real, make it useful! The impact of AR social experience on brand positivity and information sharing - 2024
- The role of social media marketing activities in driving self–brand connection and user engagement behavior on Instagram: a moderation–mediation approach - 2024
- The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter - 2024
Research Areas
- Sustainable Marketing | AI Marketing | Digital Marketing
Administrative Duties
- Managing Editor, Journal of Sustainable Marketing (Scopus Indexed Journal) (2020-ONGOING)
- Social Media Editor, Journal of Sustainable Marketing (2020-ONGOING)
- Acting Head of Marketing Department | Girne American University (2021-2023)
- Head of Marketing Department | Girne American University (2023-2024)
- Coordinator, Research Innovations in Sustainable Marketing: A Global Symposium (RISM) (2023-ONGOING)