Figen Yeşilada

Assoc. Prof. Dr. FİGEN YEŞİLADA

Faculty of Economics and Administrative Sciences

Telephone number +90 392 671 11 11
Extension 2247
Office CU238
Other information

CURRICULUM VITAE

Education
  • Dokuz Eylül University Business Administration (PhD, 1999)
  • Dokuz Eylül University Business Administration (Master, 1995)
  • Dokuz Eylül University Business Administration (Undergraduate, 1992)
Publications

Other Publications

  • CAUSALITY RELATIONSHIP BETWEEN MARKET ATTRACTIVENESS AND ECONOMIC GROWTH CONSIDERING ECONOMIC INSTABILITY IN TURKEY - 2022

Articles published in peer reviewed international journals (SCI,SSCI,Arts and Humanities)

  • The role of eco-innovation and globalization towards carbon neutrality in the USA - 2021

Articles published in other peer reviewed international journals

  • The Moderating Role of Shopping Frequency on the Relationship Between Store Image and Satisfaction: Evidence from Cyprus - 2021
Thesis Supervision

Master Thesis Supervised

  • THE EFFECT OF SOCIAL MEDIA ON BRAND REPUTATION IN SMARTPHONE MARKET IN AZERBAIJAN AND TURKEY: CASE STUDY OF IPHONE SMARTPHONES - 2023
  • Impact Of Digital Marketing On Online Purchase: Mediating Role Of Customer Relationship Management - 2023
  • Evaluation Of Patients’ Satisfaction With Health Care Quality And The Relationship Between Service Quality Dimensions - 2023
  • Assessment Of Knowledge And Perceptions About Telemedicine Among Health Professionals In Montserrado County, Liberia - 2023
  • Factors Contributing To The Health Service Improvement And Patient Satisfaction In Galkacyo Medical Center And Modern Hospitals (Mudug. Region Somalia)”, Graduate Institute, Cyprus International University - 2023
  • Analysing Impacts Of Covid-19 Pandemic On Financial Industry In Zimbabwe - 2023
  • The Impact Of Healthcare Service Quality On Patient Satisfaction. The Case Of The Emergency Units Of The Public Hospitals In North Cyprus - 2023
  • An Assessment Of The Effectiveness Of Automated Teller Machines (Atms) On Service Quality And Customer Satisfaction. Case Study: Sierra Leone - 2023
  • “Patients’ Perception of Healthcare Quality, Satisfaction and Behavioral Intention: An Empirical Study In Mogadishu, Somalia.” - 2022
  • The Effects of Digital Marketing On Organizations Financial Performance - 2022
  • The Use of Healthcare Technology In Improving Patient Satisfaction In The Republic Democratic of Congo During The Covid-19 Pandemic - 2022
  • Patient Satisfaction, Service Quality And Patient Loyalty In Private Hospitals In Northern Cyprus - 2022
  • The Impact Of Perceived Quality, Perceived Value And Perceived Price On Customer Loyalty: Mediating Role Of Customer Satisfaction - 2022
  • The impacts of digital marketing on small and medium businesses: a case study of Lefkosa, North Cyprus - 2022
  • Patient Satisfaction, Service Quality And Patient Loyalty In Private Hospitals In Northern Cyprus - 2022
  • Understanding the Effects of Sales Promotion on Customer Loyalty - 2022
  • The Impact Electronic Word-Of-Mouth On Purchase Intention - 2022
  • Digital Marketing And Its Effect On Small And Medium Businesses: Evidence Of Small And Medium Businesses In The Turkish Republic Of Northern Cyprus - 2022
  • Mediator Effect Of Customer Commitment On The Relationship Between Perceived Service Quality And Customer Citizenship Behavior: The Case Of Nigerian Banking Industry - 2022
  • The Influence Of Service Quality On Patient Satisfaction In Nigerian Private Hospitals; A Moderating Role Of Perceived Value: A Case Study Of Private Hospitals In Imo State, Nigeria - 2022
  • Exploring The Macro Environment Forces And Their Influence On Companies: A Case Study In Sudan - 2022
  • Women’s Healthcare And Treatment Quality Perceptions During Ante Natal And Delivery: A Case Study Of Public Hospitals In Delta State Nigeria - 2022
  • Customer Relationship Management, Patient Satisfaction, And Patient Loyalty In Cyprus Crown IVF - 2022
  • Understanding the Effects of Sales Promotion on Customer Loyalty - 2022
Projects
  • Economic Interdependence Market Research Grant Program (2010), UNDP
  • Cyprus Civil Society Strengthening Program (2007-2008), UNDP.
  • “Aegean Economic Development Foundation (EGEV), Aegean Regional Development Plan”, İzmir.
  • “Aegean Young Businessman Association (EGİAD) International Promotion Project”, İzmir.
  • “İŞKOBİRLİK Shopping Mall Market Research Project”, İzmir.
  • “ATAKALP Hospital Marketing and Public Relations Project”, İzmir.
  • “Aegean Free Trade Zone, Space Camp Market Research Project”, İzmir.
  • Report on Market Characteristics of İzmir Province and Proposed Activities in Site Area, BİMER, İzmir
  • “Report on Drinking Water Market in Turkey and Population of İzmir – Antalya Coastal Line”, BİMER, İzmir.
  • World Bank – İGEME; Consultancy Program for Agricultural SMEs
Awards
  • 2008 Muhan Soysal Business Conference, 2nd Best Paper Award (2008)
Research Areas
  • Pazarlama
  • Strategic Management
  • International Marketing
Administrative Duties
  • Professional Doctorate of Business Administration, Coordinator (2024-ONGOING)
  • Professional Doctorate in Health Care Management, Coordinator (2024-ONGOING)